The Handbook of Global User Research
Auteur : Schumacher Robert
1. Foundations and definition of user research2. Project management for global research3. Preparation4. Fieldwork For Global User Research Projects5. Analysis and Reporting6. Global user research methods7. User research throughout the world8. The role of professional organizations in user research9. The impact of culture on user research10. Closing Thoughts
Robert M. Schumacher is Managing Director at User Centric, Inc., a leading global user research firm, and CEO of User Experience Ltd., the first foreign-owned user research firm in Beijing, China.. He was one of the driving forces behind the formation of the User Experience Alliance. He speaks frequently on user experience and user research at national and international conferences, holds several patents, and has written dozens of professional and academic papers. In 20 years of professional experience, Bob has held technical and management positions in the telecommunications industry in human factors, new product development, and project management.
- Presents the definitive collection of hard won lessons from user research professionals around the world
- Includes real-world examples of global user research challenges and provides approaches to these issues
- Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners
Date de parution : 11-2009
Ouvrage de 336 p.
19x23.3 cm
Thème de The Handbook of Global User Research :
Mots-clés :
usability testing; user experience; human behavior; human factors; cross-cultural theory