The Crowdsource Funding Services Handbook Raising the Money You Need to Fund Your Business, Project, or Invention Wiley Finance Series
Auteur : Rich Jason R.
Acknowledgments ix
About the Author xi
Introduction xiii
Chapter 1 How Crowd Funding Works: The Basics 1
Chapter 2 What Types of Businesses, Projects, and Inventions Can Get Funded 15
Chapter 3 Introduction to Crowd Funding Platforms and Services 29
Chapter 4 Preplanning Your Crowd Funding Campaign 51
Chapter 5 Crunching the Numbers 65
Chapter 6 Targeting Your Backers and Supporters 79
Chapter 7 Producing Your Promotional Video 89
Chapter 8 Promoting Your Campaign 105
Chapter 9 Interacting with Your Backers Using a Blog 123
Chapter 10 Getting the Help You Need 133
Chapter 11 You’ve Reached Your Funding Goal—Now What? 141
Chapter 12 Get Started Using Kickstarter.com 149
Chapter 13 Interviews with Crowd Funding Experts 163
Chapter 14 Crowd Funding Experts Share Their Secrets 197
Chapter 15 Experienced Crowd Funders Share Their Secrets 225
Index 253
JASON R. RICH (www.JasonRich.com) is the bestselling author of more than 55 books, as well as a frequent contributor to numerous national magazines, major daily newspapers, and popular websites. He has written extensively about online social networking and is the author of The Unofficial Guide to Starting a Business Online from Wiley.
Date de parution : 08-2014
Ouvrage de 288 p.
15.9x23.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).
Prix indicatif 66,44 €
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Mots-clés :
The Crowdsource Funding Services Handbook; Jason R; Rich; crowdsource funding; crowdfunding; start-up business capital; angel investors; raising capital; entrepreneurship; online crowd funding; kickstarter; fund your business idea; monetize your invention; pitch video; business plans; financial projections; raise capital; funding a start-up; crowdfunding campaigns; start a small business; business financing; small business funding; venture capital funding