The bombardier story : planes, trains, and snowmobiles (paper)

'Bombardier was under attach again. This time, the flack was coming from the president of Berlin-based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal-based Bombardier on its home turf of North America. His motive was retaliation: he did not like Bombardier's invasion of Adtranz's European markets. So he was going to put the upstart from the hinterlands in its place. 'The major player in the United States of the future will be, I believe, Adtranz,' he predicted. 'In the spring of 2001, Bombardier acquired Adtranz. The purchase more than doubled annual revenues at Bombardier's rail equipment division and catapulted Bombardier into the number one spot in the railwa

Acknowledgements. A Brief History of Bombardier Inc. Preface.Introduction: The Rise of A Corporation. Chapter 1: Armand Starts a Company. Chapter 2: An Excellent Ski-Doo Adventure. Chapter 3: Diversify or Die. Chapter 4: A Breakthrough Deal. Chapter 5: Making Subway Cars the Bombardier Way. Chapter 6: Becoming Number One. Chapter 7: Gravy Trains on the Horizon. Chapter 8: Turning into Aerospace. Chapter 9: Portrait of a Turnaround Artist. Chapter 10: Revolution in the Sky. Chapter 11: Bombardier Takes Wing. Chapter 12: Dogfight in the Clouds. Chapter 13: A Jet Takes Off From the Drawing Board. Chapter 14: New Generations. Chapter 15: Lessons in Strategic Governance. Chapter 16: A Prototype for the Twenty-First Century?Chapter 17: The Challenges Ahead. Chapter 18: Bombardier Encounters Turbulence. Endnotes.Index.