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Technology Entrepreneurship (3rd Ed.) Taking Innovation to the Marketplace

Langue : Anglais

Auteurs :

Couverture de l’ouvrage Technology Entrepreneurship
Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow?s entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject.
  1. Technology entrepreneurs in the global economy
  2. Becoming an entrepreneur
  3. Creating your venture
  4. Understanding your market
  5. Developing your products
  6. Protecting your intellectual property
  7. Legal structure and equity distribution
  8. Financing the venture
  9. Acquiring capital resources
  10. Launching your venture
  11. Marketing your venture
  12. Contracts
  13. Managing the venture: strategy and operations
  14. Venture leadership
  15. Valuing and exiting your venture
  16. Your entrepreneurial career
Dr. Thomas N. Duening is the El Pomar Chair of Business & Entrepreneurship and Director of the Center for Entrepreneurship in the College of Business at the University of Colorado, Colorado Springs. He is a 1991 graduate of the University of Minnesota with a PhD in higher education and an MA in philosophy. He began his academic career as the assistant dean for the University of Houston’s College of Business Administration. There, he was also a faculty member in the Center for Entrepreneurship & Innovation.

He launched his first venture when he was a graduate student. His international consulting firm served the electric utility industry with information products centered on the issue of health effects associated with electric and magnetic fields (EMF) from high-voltage power lines. He and his partner launched the venture in 1984. He left the venture in 1991 upon completion of his doctorate to assume the assistant dean position in Houston.

After his 9-year stint as assistant dean, he founded several more companies. With a partner, he founded U.S. Learning Systems in 1998. The firm provided e-learning content to providers around the country. U.S. Learning Systems was acquired in December 1999 by Aegis Learning. Aegis provided e-learning services to corporations around the world. He left Aegis in 2002 to launch the Applied Management Sciences Institute (AMSI). The organization was created to develop educational products for business students.

He next founded INSYTE Business Services Group and launched a project to study best practices in business process outsourcing. The result of this effort was two trade books: Business Process Outsourcing: The Competitive Advantage and The Essentials of Business Process Outsourcing. Both books were published by John Wiley & Sons in 2004 and 2005, respectively. As he was conducting the research for these books, he cofounded INSYTE InfoLabs India, Pvt. Ltd., a business process outsourcing firm based in Bangalore,
  • Presents an intense focus on product design and development, with customers and markets in mind
  • Includes extensive discussions on intellectual property development, management and protection
  • Provides potent insights into marketing and selling technology products to the global marketplace
  • Covers techniques for forecasting financials, raising funds, establishing venture valuation, and exit strategies

Date de parution :

Ouvrage de 442 p.

15.2x22.8 cm

Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).

93,83 €

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Thèmes de Technology Entrepreneurship :

Mots-clés :

Acquisition; Administration; Angel investor; B2b; B2c; Balance sheet; Brand; Budget; Business model; Business plan; Business resources; Business structure; C-corp; Capitalization table; Cash flow; Contract provisions; Contracts; Copyrights; Debt capital; Deliberate practice; Disruptive innovation; Due diligence; Effectual logic; Effectuation; Emotional intelligence; Entrepreneurial career; Entrepreneurial ethics; Entrepreneurial expertise; Entrepreneurial identity; Entrepreneurial persistence; Entrepreneurial strategy; Entrepreneurial virtues; Equity; Equity capital; Failure; Financial forecast; Financial management; Founders; Funding; Grants; Horizontal markets; Hr management; IP protection; Idea generation process; Income statement; Incorporation; Industry; Innovation; Intellectual property; Ip management; Ipo; Legal structure; Llc; Market; Market segmentation; Marketing campaign; Marketing strategies; Merger; Mission statement; Models; Nondisclosure; Operating agreement; Opportunity recognition; Outsourcing; Patents; Pro-forma financials; Problem space; Product/service development process; Profit; Prototyping; Ramp rate; Risk management; S-corp; Scaling; Search; Search engine optimization; Selling strategies; Serial entrepreneur; Service marks; Situational leadership; Solution space; Sourcing; Stakeholders; Succession; Supply chain; Target market; Tax obligations; Trade secrets; Trademarks; Valuation; Value proposition; Venture; Venture capital; Venture exit; Vertical markets; Vision statement