Technical Communication (9th Ed.) Process and Product, MLA Update Edition
Auteurs : Gerson Sharon, Gerson Steven
For courses in Technical Communication.
This version of Technical Communication: Process and Product has been updated to reflect the 8th Edition of the MLA Handbook (April 2016)*
A focus on oral and written correspondence in all fields
Technical Communication: Process and Product shows students how to produce all forms of written and oral technical communication with easy-to-follow instructions. Interesting scenarios and examples featuring real people on the job make the text relatable to students of all majors.
The Ninth Edition builds upon the authors' proven methodology, emphasizes the writing process, and shows students how it applies to both written and oral communication. By showcasing real employees in communication scenarios across a wide range of disciplines ? from engineering, to consulting, banking, construction, and biotechnology ? the authors showcase the importance of strong communication skills within every field.
* The 8th Edition introduces sweeping changes to the philosophy and details of MLA works cited entries. Responding to the ?increasing mobility of texts,? MLA now encourages writers to focus on the process of crafting the citation, beginning with the same questions for any source. These changes, then, align with current best practices in the teaching of writing which privilege inquiry and critical thinking over rote recall and rule-following.
Brief Contents
- An Introduction to Technical Communication
- Digital Communication
- The Communication Process
- Objectives in Technical Communication
- Audience Recognition
- Ethical Considerations
- Document Design
- Visual Aids
- Routine Correspondence
- The Job Search
- Communicating To Persuade
- Social Media
- Web Sites and Online Help
- Technical Descriptions and Process Analyses
- Instructions, User Manuals, And Standard Operating
- Research
- Short, Informal Reports
- Long, Formal Reports
- Proposals and Business Plans
- Oral Presentations
Appendix A: Grammar, Punctuation, Mechanics, and Spelling
Appendix B: Parenthetical Source Citations and Documentation
In addition to their academic work, Sharon and Steve are involved in business and industry through their business, Steve Gerson Consulting. In this business, they have worked for companies such as Sprint, AlliedSignal—Honeywell, General Electric, JCPenney, Avon, the Missouri Department of Transportation, H&R Block, Mid America Regional Council, and Commerce Bank. Their work for these businesses includes writing, editing, and proofreading many different types of technical documents, such as proposals, marketing collateral, reports, and instructions.
Steve also has presented hundreds of hands-on workshops on technical/business writing, business grammar in the workplace, oral presentations in the workplace, and business etiquette. Over 10,000 business and governmental employees have benefited from these workshops. For the past decade, Steve has worked closely with K—12 teachers. He has presented many well-attended, interactive workshops to give teachers useful tips about technical wr
Date de parution : 01-2017
Ouvrage de 592 p.
10x10 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 160,78 €
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