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Strategy pure & simple: how to outthink & outsmart your competition, 1997 updated edition

Langue : Anglais

Auteur :

Couverture de l’ouvrage Strategy pure & simple: how to outthink & outsmart your competition, 1997 updated edition
Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.
A Winning Strategy Needs to Be Destructive. What is Strategic Thinking? Obstacles to Strategic Thinking. Crafting the Future Profile of the Organization. Questions Often Asked About the Concept of Strategic Drive. Articulating the Business Concept of the Enterprise. Nurturing Key Strategic Areas of Excellence. The Concept of Strategic Leverage. The Ultimate Strategy: Control of the Sandbox. Strategy Deployment. Strategic Product Innovation: The Lifeblood of Corporate Longevity. Market Fragmentation: The Future of Successful New Product Innovation. Alliances and Acquisitions: The Pursuit of Phantom Synergies. The Logistics of the Strategic Thinking Process.

Date de parution :

Ouvrage de 256 p.

24.1x15.2 cm

Sous réserve de disponibilité chez l'éditeur.

Prix indicatif 21,21 €

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