Strategy for Action – I, 2012 The Logic and Context of Strategic Management SpringerBriefs in Business Series
Auteurs : Gandellini Giorgio, pezzi alberto, Venanzi Daniela
Overview of the series and of the first volume.- Part I: Defining and understanding strategic management.- 1. What is strategy?.- 2. The source of the company’s wealth.- 3. The importance (and usefulness) of modeling .- 4. A simplified conceptual model.- 5. The S-shaped curve and the opportunity costs. .- 6. The relationship between investments and value: direct and indirect tools, and professional resources .- 7. Translation of the above concepts into spreadsheett models. .- 8 Structure and contents of the subsequent chapters .- Appendix I .- Part II: Environmental analysis .- 9. Environmental variables: internal, industry, social, stakeholders .- 10. SWOT analysis .- 11. Porter’s five forces .- 12. Industry and corporate value chain .- 13. RBW and distinctive competencies .- 14. Holdup and slack .- Appendix II .- Short introduction to the second volume .- References.
Date de parution : 04-2012
Ouvrage de 84 p.
15.5x23.5 cm