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Strategy: core concepts, analytical tools, readings with olc and premium content card (2nd ed )

Langue : Anglais

Auteurs :

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence.
Part 1:Introduction and Overview
Chapter 1, What is strategy and why is it important?
Part 2:Core Concepts and Analytical Tools
Chapter 2, Analyzing a company¿s external environment
Chapter 3, Analyzing a company¿s resources and competitive position
Part 3:Crafting the Strategy
Chapter 4, Crafting a strategy: The quest for competitive advantage
Chapter 5, Competing in foreign markets
Chapter 6, Diversification: Strategies for managing a group of businesses
Chapter 7, Strategy, ethics, and social responsibility
Part 4:Executing the Strategy
Chapter 8, Executing the strategy: Building a capable organization and instilling a culture
Chapter 9, Managing internal operations in ways that promote good strategy execution
Part 5:Cases in Crafting and Executing Strategy
Section A: Crafting Strategy in Single-Business Companies 1. Whole Foods Market in 2005
2. Starbucks in 2004: Driving for Global Dominance
3. Netflix in 2004: What Strategic Moves to Make Next?
4. From KaZaA to Skype.
5. Competition in MP3 Players
6. Competition in the Bottled Water Industry in 2004
7. Dell, Inc. in 2005
8. easyCar.com
9. KFC and the Global Fast Food Industry
10. Krispy Kreme Doughnuts in 2005: Are the Glory Days Over?
11. Atkins Nutritionals: A Market Driven Business Model
12. Kodak at the Crossroads: The Transition from Film-Based to Digital Technology
13. Adam Aircraft
14. Creating Customer Value at Rocky Mountain Fiberboard
15. Electronic Arts and the Global Video Game Industry
16. Ebay
17. Google¿s Strategy?The Quest for a Technology-Based Competitive Advantage
18. Vincor and the New World of Wine
19. Coca-Cola¿s Marketing Challenges in Brazil: The Tubaínas War
20. Harley Davidson
21. Globalizing Volkswagen: Creating Excellence on All Fronts
Section B: Crafting Strategy in Diversified Companies
22. Adidas-Salomon
23. News Corp in 2004: The DirecTV Acquisition and Beyond
Section C: Cases in Executing Strategy
24. Robin Hood
25. Dilemma at Devil¿s Den
26. Wal-Mart Stores, Inc.?A New Set of Challenges
27. Michelin China
28. Singapore Airlines 2004?Managing Organizational Change in a Turbulent Environment
29. Best Buy: Staying at the Top
30. Deloitte & Touche: Integrating
Section D: Strategy, Ethics, and Social Responsibility
31. Smithfield Foods: When Growing the Business Damages the Environment
32. Merck and the Vioxx Fallout

Date de parution :

Ouvrage de 512 p.

17.8x25.1 cm

Disponible chez l'éditeur (délai d'approvisionnement : 10 jours).

Prix indicatif 56,07 €

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