Strategy and strategists

Strategy and Strategists offers a stimulating exploration of the key theoretical contributions and debates in strategic management. Adopting a critical and reflective approach, this illuminating textbook clearly links theory with practice, providing students with a thorough grounding in both the principles of strategy and its implementation.

Part One. Discovering strategy and strategists. 1. Discovering strategy. 2. Discovering strategists. 3. The dynamics of strategy formulation. 4. Thinking, acting and leading strategically. Part Two: Foundations of advantage. 5. Value and purpose. 6. Market and resource based approaches. Part Three. Routes to advantage. 7. Corporate and global strategy. 8. Business and bridging strategies. Part Four. Realizing advantage. 9. Levers for implementing strategy. 10. Interactions in implementing strategy. Part Five. Sustaining advantage. 11. Culture and strategic change. 12. Strategic innovation and corporate entrepreneurship. Part Six. Rediscovering strategy and strategists. 13. Managing strategy in context. 14. The role of strategy agents.

James Cunningham is a Senior Lecturer in Strategic Management J.E. Cairnes School of Business, National University of Ireland, Galway. His main research interests focus on strategy issues with respect to commercialisation, technology transfer, academic entrepreneurship and technology entrepreneurs. Awards for his research include three best paper awards at the British Academy of Management Annual Conferences (2002, 2005 and 2010), a best paper award at Technology Transfer Society Annual Conference 2011, a best paper award at the Irish Academy of Management Conference (2003) and his co-authored case studies have won national and international competitions. He has delivered invited key note presentations, acted as session chair and facilitator at national and international academic and practitioner conferences, as well as leading executive master classes on strategic management, innovation, starting your own business and research commercialisation. Brian Harney is Lecturer in HRM at and Deputy Director (Knowledge) of the LInK research centre. His research interests include HRM in smaller firms, High Performance Work Systems, University Technology Transfer, Strategic Management.