Strategic management

For undergraduate/graduate-level courses in Strategic Management and Business Policy.

This first-of-its-kind text offers students a cross-functional perspective on strategic management - emphasizing strategic concepts and tools from the fields of finance, accounting, international business, information systems, and marketing. It shows students that successful strategic management requires an ability to see the organization as a whole, and demonstrates how different departments interact and depend on one other to survive in todays business world.

• Emphasis on value creation throughout - Focuses on the concept of value, the critical types of value (customer, employee, owner/shareholder), and how value creation drives the strategic management process. Provides students with a powerful framework for understanding the role of the functional areas in strategic management.
• A focus company mini-case in each chapter - Features Nike, Microsoft, Wrigley, Hilton, and Southwest Airlines. Illustrates and embellishes chapter material with a running example of key concepts, and holds students attention with organizations that are familiar and interesting to them.
• Chapter vignettes. Supplies students with in-depth current examples of several companies that exemplify text material.
• Chapter-opening outlines and questions. A