Strategic management with powerweb, olc and business week card (9th ed )

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Langue : Anglais
Couverture de l'ouvrage Strategic management with powerweb, olc and business week card (9th ed )

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Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 9th edition will once again include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
Part One: Overview of Strategic Management Chp.1 Strategic Management Part Two: Strategy Formulation Chp.2 Defining the Company Mission and Social Responsibility Chp.3 The External Environment Chp.4 The Global Environment: Strategic Considerations for Multinational Firms Chp.5 Internal Analysis Chp.6 Formulation Long-Term Objectives and Grand Strategies Chp.7 Strategic Analysis and Choice in Single-or Dominant-Product Businesses: Building Sustainable Competitive Advantages Chp.8 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value Part Three: Strategy Implementation Chp.9 Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment Chp.10 Implementing Strategy: Structure, Leadership, and Culture Chp.11 Strategic Control and Continuous Improvement