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Strategic management with olc and powerweb (2nd ed )

Langue : Anglais

Auteurs :

Couverture de l’ouvrage Strategic management with olc and powerweb (2nd ed )
The concepts only book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. Instructors can create their own case volumes for use with Strategic Management 2nd Edition from a variety of source - preselected case packets, customizing from a recommended set which have been carefully mapped to the chapter concepts, or from the entire Primis database which features cases from Harvard, Darden, INSEAD, Ivey, and other reputable sources.
Part One: Strategic Analysis Chapter 1: Strategic Management: Creating Competitive Advantages Chapter 2: Analyzing the External Environment of the Firm Chapter 3: Analyzing the Internal Environment of the Firm Chapter 4: Recognizing a Firm's Intellectual Assets: Moving Beyond a Firm's Tangible Resources Part Two: Strategic Formulation Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantage Chapter 6: Corporate-Level Strategy: Creating Value through Diversification Chapter 7: International Strategy: Creating Value in Global Markets Chapter 8: Digital Business Strategy: Leveraging Internet and E-Business Capabilities Part Three: Strategic Implementation Chapter 9: Strategic Control and Corporate Governance Chapter 10: Creating Effective Organizational Designs Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship Chapter 13: Recognizing Opportunities and Creating New Ventures Part Four: Case Analysis Chapter 14: Analyzing Strategic Management Cases

Date de parution :

18.8x23.1 cm

Disponible chez l'éditeur (délai d'approvisionnement : 10 jours).

Prix indicatif 49,14 €

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