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Strategic management: text and cases with olc with premium content card (2nd ed )

Langue : Anglais

Auteurs :

Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today's student. A rocket-ship in its first edition, the revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, knowledge management, e-commerce, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Text Part One: Strategic Analysis Chapter 1: Strategic Management: Creating Competitive Advantage Chapter 2: Analyzing the External Environment of the Firm Chapter 3: Analyzing the Internal Environment of the Firm Chapter 4: Recognizing a Firm's Intellectual Assets Part Two: Strategic Formulation Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantage Chapter 6: Corporate-Level Strategy: Creating Value through Diversification Chapter 7: International Strategy: Creative Value in Global Markets Chapter 8: Digital Business Strategy: Leveraging Internet and e-Business Capabilities Part Three: Strategic Implementation Chapter 9: Strategic Control and Corporate Governance Chapter 10: Creating Effective Organizational Designs Chapter 11: Strategic Leadership: Creating a Learning Environment and an Ethical Organization Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship Chapter 13: Recognizing Opportunities and Creating New Ventures Part Four: Case Analysis Chapter 14: Analyzing Strategic Management Cases
Cases 1.Adolph Coors in the Brewing Industry (Classic Harvard Case) 2. American Red Cross to 2002 (A) (New) 3.American Red Cross, 2002-2004 (B) (New) 4.Atari and Infogrames Entertainment SA (New) 5.Ben & Jerry's Homemade, Inc.: Passing the Torch 6.The Best-Laid Incentive Plans (Harvard Mini Case) 7.Carly Fiorina: The Reinvention of Hewlett-Packard 8.Challenges Brewing at Breckenridge Brewery 9.Chiquita's Global Turnaround (New) 10.Crown Cork and Seal in 1989 (Classic Harvard Case) 11.Dippin' Dots Ice Cream (New) 12.eBay: King of the Online Auction Industry 13.Edward Marshall Boehm 14.Ford Motor Company in 2004: Entering a Second Century of Existence (New) 15.FreshDirect (New) 16.General Motors (New) 17.Go Global - or No? (Harvard Mini Case) 18.Green Mountain Coffee Roasters (New for 2004) 19.Growing for Broke (Harvard Mini Case) 20.Heineken (New) 21.Jay's Foods LLC 22.JetBlue Airways: Is 'High Touch Service' the Key Driver for JetBlue's Future Success? (New) 23.Johnson & Johnson (New) 24.The Lincoln Electric Company, 1989 25.McDonald's(New) 26.Microsoft's Battle for the Living Room: The Trojan Horse - the Xbox (New) 27.Nokia's Strategic Intent for the 21st Century (New) 28.Outback Steakhouse Goes International 29.Panera Bread Company: A Case Study (New) 30.Pixar Animation Studios (New) 31.Procter & Gamble (New) 32.Robin Hood 33.Samsung Electronics (New) 34.Schoolhouse Lane Estates (New) 35.Segway: A New Dimension in Human Transportation (New) 36.The Skeleton in the Corporate Closet (Harvard Mini Case) 37.Southwest Airlines: How Much Can 'LUV' Do? (New) 38.Starbucks Corporation: Competing in the Global Market (New) 39.Toys `R Us Moving into 2004 (New) 40.Trouble in Paradise (Harvard Mini Case) 41.Wal-Mart's Strategy for the 21st Century: Sustaining Dominance (New) 42.World Wrestling Entertainment (New) 43.Yahoo! (New) 44.Yum! Brands, Pizza Hut, and KFC (New)

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