Strategic management: text and cases with olc with premium content card (2nd ed )
Auteurs : DESS, LUMPKIN, EISNER
Text Part One: Strategic Analysis Chapter 1: Strategic Management: Creating Competitive Advantage Chapter 2: Analyzing the External Environment of the Firm Chapter 3: Analyzing the Internal Environment of the Firm Chapter 4: Recognizing a Firm's Intellectual Assets Part Two: Strategic Formulation Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantage Chapter 6: Corporate-Level Strategy: Creating Value through Diversification Chapter 7: International Strategy: Creative Value in Global Markets Chapter 8: Digital Business Strategy: Leveraging Internet and e-Business Capabilities Part Three: Strategic Implementation Chapter 9: Strategic Control and Corporate Governance Chapter 10: Creating Effective Organizational Designs Chapter 11: Strategic Leadership: Creating a Learning Environment and an Ethical Organization Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship Chapter 13: Recognizing Opportunities and Creating New Ventures Part Four: Case Analysis Chapter 14: Analyzing Strategic Management Cases
Cases 1.Adolph Coors in the Brewing Industry (Classic Harvard Case) 2. American Red Cross to 2002 (A) (New) 3.American Red Cross, 2002-2004 (B) (New) 4.Atari and Infogrames Entertainment SA (New) 5.Ben & Jerry's Homemade, Inc.: Passing the Torch 6.The Best-Laid Incentive Plans (Harvard Mini Case) 7.Carly Fiorina: The Reinvention of Hewlett-Packard 8.Challenges Brewing at Breckenridge Brewery 9.Chiquita's Global Turnaround (New) 10.Crown Cork and Seal in 1989 (Classic Harvard Case) 11.Dippin' Dots Ice Cream (New) 12.eBay: King of the Online Auction Industry 13.Edward Marshall Boehm 14.Ford Motor Company in 2004: Entering a Second Century of Existence (New) 15.FreshDirect (New) 16.General Motors (New) 17.Go Global - or No? (Harvard Mini Case) 18.Green Mountain Coffee Roasters (New for 2004) 19.Growing for Broke (Harvard Mini Case) 20.Heineken (New) 21.Jay's Foods LLC 22.JetBlue Airways: Is 'High Touch Service' the Key Driver for JetBlue's Future Success? (New) 23.Johnson & Johnson (New) 24.The Lincoln Electric Company, 1989 25.McDonald's(New) 26.Microsoft's Battle for the Living Room: The Trojan Horse - the Xbox (New) 27.Nokia's Strategic Intent for the 21st Century (New) 28.Outback Steakhouse Goes International 29.Panera Bread Company: A Case Study (New) 30.Pixar Animation Studios (New) 31.Procter & Gamble (New) 32.Robin Hood 33.Samsung Electronics (New) 34.Schoolhouse Lane Estates (New) 35.Segway: A New Dimension in Human Transportation (New) 36.The Skeleton in the Corporate Closet (Harvard Mini Case) 37.Southwest Airlines: How Much Can 'LUV' Do? (New) 38.Starbucks Corporation: Competing in the Global Market (New) 39.Toys `R Us Moving into 2004 (New) 40.Trouble in Paradise (Harvard Mini Case) 41.Wal-Mart's Strategy for the 21st Century: Sustaining Dominance (New) 42.World Wrestling Entertainment (New) 43.Yahoo! (New) 44.Yum! Brands, Pizza Hut, and KFC (New)
Date de parution : 02-2005
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