Strategic Management for Tourism, Hospitality and Events (2^nd Ed.)

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Among the new features and topics included in this edition are:

• Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy
• New international Tourism, Hospitality and Events case studies from both SME?s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work.
• New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability
• Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.

This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students? learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Part One: Strategy and the Tourism, Hospitality and Events’ Contexts  1. Strategy and Strategic Objectives for Tourism, Hospitality and Event Organisations  2. Introduction to Strategy for Travel, Tourism and Hospitality  Part Two: Analysing the Internal Environment Introduction  3. Tourism, Hospitality and Event Organisations – The Operational Context: Competencies, Resources and Competitive Advantage  4. Tourism, Hospitality and Event Organisations – The Human Resources Context  5.Tourism, Hospitality and Event Organisations – The Financial Context  6. Tourism, Hospitality and Event Organisations – The Products and Markets Context  Part Three:  Analysing the External Environment  7. The External Environment for Travel, Tourism and Hospitality Organisations – The Macro Context  8. The External Environment for Travel, Tourism and Hospitality Organisations – The Micro Context  9. SWOT Analysis  Part Four: Strategic Selection  10. Competitive Strategy and Strategic Direction for Tourism Hospitality and Event Organisations  11. Strategic Methods of Development for Travel, Tourism and Hospitality  12. Strategic Evaluation and Selection  Part Five: Strategic Implementation and Strategy in Theory and Practice  13. Strategic Implementation for Tourism, Hospitality and Events  14. International and Global Strategies for Tourism, Hospitality and Event  15. Strategy and the Tourism, Hospitality and Events - Theory and Practice  Part Six: Case Analysis for Tourism, Hospitality and Events Case Analysis  Case 1: Strategic Alliances in the Airline Industry  Case 2: Tourism Queensland: Strategic Positioning and Promotion  Case 3:  Ryanair: Evolution of Competitive Strategy  Case 4: Hyatt Hotels: A Family Firm Goes for Growth  Case 5: Days Inn: Franchising Hospitality Assets in China  Case 6 : Reed Exhibitions - The World's Leading Events Organizer  Case 7: Thomas Cook - Turnaround for an Historic Travel Brand  Index