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Strategic management (8° ed )

Langue : Anglais

Auteur :

Couverture de l’ouvrage Strategic management (8° ed )
For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy.
Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter - globalization, the natural environment, and e-commerce. Numerous Experiential Exercises - and the most up-to-date compilation of real-world company cases ever assembled in a business policy text - provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in todays dynamic business environment.
INTRODUCTION.
How to Analyze a Business Policy Case.
Instructions for Using The Strategy Formulator Software.
I. OVERVIEW OF STRATEGIC MANAGEMENT.
1. The Nature of Strategic Management.
II. STRATEGY FORMULATION.
2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.
III. STRATEGY IMPLEMENTATION.
7. Implementing Strategies: Management Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&,D, and CIS Issues.
IV. STRATEGY EVALUATION.
9. Strategy Review, Evaluation, and Control.
Name Index.
Subject Index.
Company index.
  • Practitioner- and applications-orientation. Presents strategic management concepts that prepare students to formulate, implement, and evaluate strategies in all kinds of profit and nonprofit organizations.
  • Skills-oriented approach - Experiential Exercises. Focus on building students skills in developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
  • NEW! A new Cohesion Case (America Online - 2000): Appears exclusively for the first time in this text. The case is introduced after Ch. 1 and is revisited at the end of each chapter.
  • NEW! Systematic Analytic Approach (Ch. 6) covers TOWS, BLG, IE, GRAND, SPACE, and QSPM.
  • NEW! Extensive integration of global issues and con

Date de parution :

Ouvrage de 336 p.

24.8x19.7 cm

Sous réserve de disponibilité chez l'éditeur.

Prix indicatif 55,07 €

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