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Strategic management (8° ed )

Langue : Anglais

Auteur :

Couverture de l’ouvrage Strategic management (8° ed )
Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter - globalization, the natural environment, and e-commerce.

INTRODUCTION.

How to Analyze a Business Policy Case.
Instructions for Using The Strategy Formulator Software.

I. OVERVIEW OF STRATEGIC MANAGEMENT.

1. The Nature of Strategic Management.

II. STRATEGY FORMULATION.

2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.

III. STRATEGY IMPLEMENTATION.

7. Implementing Strategies: Management Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&,D, and CIS Issues.

IV. STRATEGY EVALUATION.

9. Strategy Review, Evaluation, and Control.

Name Index.
Subject Index.
Company index.
Service Companies.
Internet Companies.
1. E-Trade - 2000, Phillip Lynn. *
2. E-Bay - 2000, Steve Giordano. *
3. Amazon - 2000, Phillip Bartlett. *
Retailers.
4. The Limited, Inc. - 2000, Jill Austin.
5. Wal-Mart Stores Inc. - 2000, Amit Shah.
6. Dayton Hudson Corporation - 2000, Henry Beam.
Hotel and Gaming.
7. Circus Circus Enterprises - 2000, John Ross.
8. Harrahs Entertainment - 2000, Mary Dittman.
Banks.
9. First Union - 2000, Brian Williamson. *
10. Wachovia - 2000, Jule Eldridge. *
Zoos and Clubs.
11. Audubon Zoo - 2000, Caroline Fisher.
12. Riverbanks Zoo - 2000, Carolyn Stokes and Eugene Bland.
13. Classic Car Club of America - 2000, Matt Sonfield.
Hospitals.
14. M.D. Anderson Biomedical Services Department, Paul Reed, et. al.
15. Quorum Health Group Investors (QHGI) - 2000, Teresa Dullaghan. *
Travel.
16. Greyhound Lines, Inc. - 2000, James Harbin.
17. Carnival Corporation - 2000, John Ross.
18. Southwest Airlies - 2000, Amit Shah.
Churches.
19. Central United Methodist Church - 2000, Bob Barrett.
20. Elkins Lake Baptist Church - 2000, Paul Reed.
Railroad.
21. RailTex - 2000, Paul Reed.
Manufacturing Companies.
Transportation.
22. Harley Davidson - 2000, Richard Cox.
23. Winnebago Industries - 2000, John Marcis and Eugene Bland.
Cosmetics.
24. Avon Products, Inc. - 2000, James Camerius.
25. Revlon - 2000, Jill Austin.
Tobacco.
26. UST Inc. - 2000, Marilyn Helm.
27. Conwood - 2000, Kay Lawrimore. *
Food.
28. Campbell Soup - 2000, Amit Shah.
29. Pilgrim's Pride - 2000, Jim Harbin.
30. H.J. Heinz Company - 2000, Henry Beam.
31. Hershey Foods - 2000, Forest David.
Aerospace.
32. Boeing - 2000, Carolyn Stokes.
33. Lockheed Martin - 2000, Johnnie Chamblee. *
Computers.
34. Dell Computer - 2000, Cindy Smith.
35. Apple Computer - 2000, David Stanton.
36. Compaq - 2000, Maria Margiotis. *
37. Research in Motion (RIM) - 2000, David Griffin. *
Medical.
38. Stryker - 2000, Henry Beam.
39. Biomet - 2000, Satish Deshpande.
Magazines.
40. Playboy Enterprises - 2000, Kay Lawrimore.
41. Readers Digest - 2000, Caroll Braddock. *
Footwear.
42 Nike - 2000, Jill Austin.
43. Reebok - 2000, Angela Page. *

  • Practitioner- and applications-orientation.
  • Presents strategic management concepts that prepare students to formulate, implement, and evaluate strategies in all kinds of profit and nonprofit organizations.
  • Skills-oriented approach - Experiential Exercises focus on building students skills in developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
  • NEW - A new Cohesion Case (America Online - 2000), Appears exclusively for the first time in this text. The case is introduced after Ch. 1 and is revisited at the end of each chapter.

Date de parution :

Ouvrage de 768 p.

26.7x21.6 cm

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