Statistical Analysis of Management Data (3^rd Ed., 3rd ed. 2014)

Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications.  It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it.  This third edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, this edition includes:

·         A new chapter on the analysis of mediation and moderation effects

·         Examples using STATA for most of the statistical methods

·         Example of XLSTAT applications

Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods particularly relevant and typically used in management research, and to learn how they can be applied using widely available statistical software.

Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. He joined INSEAD in 1994 from the Wharton School of the University of Pennsylvania where he was Professor of Marketing. He holds a Ph.D. in Marketing from the University of California, Los Angeles, and the Habilitation à Diriger des Recherches from Université Paul Cézanne-Aix Marseille.

His research interests involve (1) the marketing of innovations (e.g., modeling the factors influencing the adoption and diffusion of innovations), (2) marketing strategy (e.g., explaining and econometrically measuring how the effects of marketing mix variables change over conditions and over time), and (3) statistical analysis of management data.

Dr. Gatignon's publications have appeared in Communications Research, International Journal of Research in Marketing, Journal of Business Research, Journal of Consumer Research, Journal of International Business Studies, Journal of Law, Economics and Organization, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Management Science, Marketing Letters, Marketing Science, Planning Review, and Strategic Management Journal. He has recently edited New Products and Services Development (4 volumes), and he is a co-author of MARKSTRAT3: The Strategic Marketing Simulation, ADSTRAT: An Advertising Decision Support System, and COMPTRACK: A Competitive Tracking Software. He co-edited The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses.

Dr. Gatignon is an Associate Editor of the Journal of Marketing Research, and he serves on the editorial boards of International Journal of Research in Marketing (he was the Editor-in-Chief from 2000 through 2006), Journal of Business-to-Business Marketing, Journal of Marketing, Journal of the Academy of Marketing Science, Marketing Letters, Marketing Science, and Recherche et Applications en Marketing (he was the Editor-in-Chief from

Offers comprehensive treatment of statistical analysis as applied to management data

Fully revised, expanded, and updated from previous edition, featuring the most current applications of techniques and methods

Includes numerous worked examples, statistical tables, and description of data sets

Includes supplementary material: sn.pub/extras