Social media marketing for dummies® (paperback)

Marketing pros and entrepreneurs, here's what you need to know about social media marketing

Social networks are among the most valuable tools for marketers. This book offers advice from marketing pros who have worked for giant global corporations and small businesses. Discover how social media marketing boosts your marketing plan, builds your voice, and reaches your customers on large and small sites. Learn what key influencers can do for you, and more!

• A part of the whole * discover where social media marketing fits into the marketing funnel

• It's about influence * examine the role of social influencers and their contributions

• Do your research * analyze your competitors' efforts and research your customers' online activities

• Campaign trail * create a campaign roadmap that defines your objectives, lays out an action plan, and connects with other efforts

• Find your voice * learn why your plan needs a voice and find people in your organization to be that voice

• It's a new game * compare the wide variety of innovative marketing options on mainstream social platforms

• Mobile magic * explore all the mobile options, such as RFID, custom apps and widgets, and mobile communities

• Just in time * see what real-time marketing can do

Open the book and find:

• Ways to do social media marketing with no budget

• How to create Facebook, Twitter, and Google+ strategies

• Benefits of tying good works to your brand

• Characteristics your voice should have

• Tips on using FourSquare®, YouTube®, and LinkedIn

• Social media niches to explore

• How to make your campaign work with your website

• Ten top tools for social media marketing

Go to Dummies.com®for videos, step-by-step examples, how-to articles, or to shop!

Learn to:

• Build and launch a campaign for a small or large business

• Develop a social media voice that appeals to customers

• Get your message out to large social networks and niche sites

• Make the most of your company website and blog