Service Science in China, 2013

A service economy era is coming! As the basic discipline of service dominant era, service science mainly studies common rules of service activities, aiming to provide theoretical bases for creating service value in the new era. The book, which integrates knowledge of service management, operational management, logistics and supply chain management, constructs a research system for this emerging discipline. Service science research system constitutes service philosophy, resource allocation, operational management and service technology. Many cases about China?s service enterprises are incorporated in the book, in the hope of providing readers an insight into not only service science but also the development of China?s service economy.

A profound and logical system to illustrate service science connotation Introducing soft elements such as service vision and entrepreneurship into service science

Merging foundational theories and applied knowledge

Abundant cases of China’s successful service enterprises

Introduction of the most important service industries in China

Includes supplementary material: sn.pub/extras