Selling Solar The Diffusion of Renewable Energy in Emerging Markets
Auteur : Miller Damian
To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With surging growth in emerging markets, this transformation takes on even greater urgency. The challenges ? and opportunities ? are immense.
Selling Solar considers how such a shift might happen. Focusing on the case of solar photovoltaics, it shows how, at the start of the twenty-first century, this promising technology began to diffuse rapidly in select emerging markets, after years of struggling to take off. What were the initial barriers to diffusion? How were they overcome? Who did it? And how can this success be replicated?
Drawing on literature on innovation diffusion and entrepreneurship, the author answers these questions, showing how entrepreneurs affected profound technological change not just through the solar systems they sold, but through the example they set to both new market entrants and policymakers. In analyzing how this happened, this book offers important lessons for the diffusion of a range of renewable energy technologies in emerging markets, and for the advancement of the sector as a whole. Selling Solar is essential reading for anyone who believes in a renewable energy future and wants it sooner rather than later.
Prologue Part 1: Solar and Diffusion Theory 1. Solar in Emerging Markets 2. Diffusion Eheory and Entrepreneurship 3. Theory Applied to Solar Part 2: Case Studies in Entrepreneurship and Policy Formation 4. Solar Goes Commercial 5. Entrepreneurs as Agents of Change 6. The World Bank on a Learning Curve Part 3: Policy and Conclusions 7. Policy Guidance: Seeing it Like an Entrepreneur 8. Solar Tomorrow: 100 Million Solar Homes 9. Accelerating a Renewable Energy Future. Index
Date de parution : 11-2010
15.6x23.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 58,78 €
Ajouter au panierDate de parution : 02-2009
Ouvrage de 240 p.
15.6x23.4 cm
Thèmes de Selling Solar :
Mots-clés :
Solar Diffusion; Emerging Markets; diffusion; Solar Home Systems; emerging; Shell Solar; markets; Market Infrastructure; home; Solar Modules; systems; Grameen Shakti; modules; Solar Systems; market; Solar Market; infrastructure; Sri Lankan Entrepreneur; shell; BRAC; consumer; Smaller Solar Systems; ESD; Solar Project; GEF Grant; PV System; Economic History Perspective; Indian Entrepreneur; Renewable Energy Future; Battery Charging; CDM Project; PV Manufacturer; Solar Loan; CDM; Renewable Energy Diffusion