Rethinking Children as Consumers The changing status of childhood and young adulthood

Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis.

Examining key debates on children?s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children?s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands:

• children as consumers of services;
• children as consumers of space;
• the link between citizenship and consumption;
• the influences of the marketization of childhood.

Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.

1. Introduction: Children, young people and their changing status in society

Cyndy Hawkins

2. Diverse consumers

Catherine Gripton and Val Hall

3. Children as consumers of early years services

Victoria Brown, Moira Moran and Annie Woods

4. Children and young people as health consumers

Sharon Vesty and Lorna Wardle

5.Environmental consumers

Cyndy Hawkins

6. Brand consumers

Cyndy Hawkins

7. Consumption, identity and young people

Mark Weinstein

8. Young people as consumers- the construction of vulnerability amongst consumers of higher education

Phil Mignot

9. Young people and democratic citizenship

Jason Wood

10. Rethinking children as consumers

Edited by Cyndy Hawkins

Cyndy Hawkins is Senior Lecturer in Childhood Studies and Education Studies at Nottingham Trent University, UK.