Relationship marketing
Langue : Anglais
Auteur : SHAJAHAN
Preface Foreword Contents 1. Overview of Relationship Marketing 2. Fundamental Concepts 3. Customer Acquisition Strategies 4. Customer Retention Strategies 5. Add-on Selling Strategies 6. Customer Loyalty 7. Analyzing Profitability of Customers 8. IT-enabled Marketing 9. Overview of CRM amd Web-based Technologies 10. Learning Organization 11. Integrated Relationship Marketing Strategies CASES Organization Index Subject Index
Date de parution : 03-2004
Ouvrage de 328 p.
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