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Realizing Digitization-Enabled Innovation, 1st ed. 2020 A Service Systems Perspective for Management Markt- und Unternehmensentwicklung Markets and Organisations Series

Langue : Anglais

Auteur :

Couverture de l’ouvrage Realizing Digitization-Enabled Innovation
Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he develops a method for the integration of digital technologies for service innovation and designs a tool for the development of digitization-enabled value propositions. The findings provide valuable insights for managers aiming to integrate digital technologies for innovation, and add to service science.
Digitization-enabled innovation: analysis of MDAX-listed companies.- Digital technology integration in service systems: identification of drivers and challenges in SMEs.- Managing digitization-enabled innovation in service systems: development of an integrated method for digital technology management for service innovation and design of a tool for the development of digitization-enabled value propositions.  
Stefan Michael Genennig received his PhD in economic science from Prof. Dr. Kathrin M. Möslein at the Friedrich-Alexander University Erlangen-Nürnberg (FAU), Chair of Information Systems – Innovation & Value Creation, where he worked as research associate.
Service Innovation Management Studies

Date de parution :

Ouvrage de 241 p.

14.8x21 cm

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

52,74 €

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