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Professional practice 101 : business strategies and case studies in architecture, (2nd ed ) (2nd Ed.) Business Strategies and Case Studies in Architecture

Langue : Anglais

Auteur :

Préfacier : Fisher Thomas

Couverture de l’ouvrage Professional practice 101 : business strategies and case studies in architecture, (2nd ed )
This book offers a wealth of practical knowledge about the operation of an architectural practice. Its topics include project management, firm organization, legal issues, marketing, risk management, professional liability insurance, design and information technology, client and contractor relations, licensing, project delivery, internships, group dynamics, and financial management. The breadth of case studies from nationally-renowned contributors in the field adds depth and richness to the text.
Foreword to the Second Edition by Thomas Fisher. Preface. Acknowledgements. Chapter One. Practice, Practice, Practice. What It Means to Be a Professional or the Courage to Be a Misfit. Professionalism and the Public Interest. Professional Through and Through. Linking Design and Practice. For Whom Should You Design?. Are You an Artist or an Architect?. Sidebar: Voodoo and Hearsay. Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA. Sidebar: Timing of the Architect Registration Examination. Designing Your Career. Case Study: Designing Your Career. Chapter Two. Do the Right Thing. Architects and Ethics. Sidebar: Postscript on Ethical Behavior. Case Study: The Fifty-Nine-Story Crisis. Chapter Three. The Firm: Commoditiy and Delight. Design Firm Typologies. Firm Start-Ups. Two Start-Up Profiles: Young, Digital, and Good. Profiles in Courage: Three Firms. Case Study: ABC/Prieto Haskell. Case Study Analysis: A Firm in Search of a New Identity. Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves. Chapter Four. Project Management. Managing the Process versus Producing the Product . Making Group Projects in Studio Work for You . Client Relations: Of Timing and Schmoozing. Designing Your Time. Sidebar: Experimental Drawing-Drawing to Steal. The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office. Case Study: Anne Cahill (A) and (B). Author's Case Study Analysis: Portrait of a Project Manager. Case Study: Drawing as a Means to Practice. Chapter Five. Making a (Financial) Statement. Financial Management Primer. Sidebar: Managing the Labor Force. The Real Meaning of Green Design: Fees and Schedules. Conventional versus Progressive Real Estate Development. Case Study: Downtown Albuquerque Theater Block. Chapter Six. To Market, to Market. Top 10 Rules of Marketing. Marketing for Success. Sidebar: Selling Architectural Services. Top 10 Presentation Skills. Top 10 Principles for Design on the Web. Case Study: Richards Roth Caruso, Inc.. Chapter Seven. Laws and Order. Thinking Ahead in the Architect-Client Relationship. The Relationship of the Architect and Contractor. Top 10 Legal Implications of Electronic Documents. Case Study: Minor Setbacks. Case Study: Accounting for Terraces-Dealing with Unclear Regulations. Chapter Eight. Risky Business. Risk Management and Professional Liability Insurance. Negotiating Strategies and Consensus Building. Top 10 Ways to Manage Risk and Prevent Losses. Case Study: Capital Architects. Chapter Nine. New Modes of Service and Project Delivery. Models for the Architectural Profession. The Emergence of the Virtual Architectural Practice. Computers and Practice: The Digital Guerrilla. Project Delivery Strategy. Keys to Quality: Success Strategies in Design-Build Partnerships. Sidebar: Small-Scale Commercial and Residential Projects. Leading to Project Delivery in Japan. Case Study: Digital Practice-Rethinking the Design Process. Chapter Ten. Nontraditional Practice. The Maverick Architects: Success in Nontraditional Careers. Sidebar: Choosing Multiple Career Paths . Pursuing a Career in the Academy . Out of the Swamp, or the Evolution of a Career. Case Study: The Urban Design Jazz Ensemble. Case Study: An Unusual Consulting Practice-Dyer + Dyer. Case study: Unexpected Opportunities of an Urbanist Practice. Chapter Eleven. Social Responsibilities. Architects as Leaders. Sidebar: A Situational Team Approach to Mentorship. The Potential of Pro Bono Practice. Sidebar: Selling Out or Selling Yourself?. Building Prose for Building Pros. Meeting the Minimums and Missing the Point. Case Study: Transformational Leadership in Architecture Firms. Case Study: Green Against the Grain . Index.

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Ouvrage de 408 p.

18x25.2 cm

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