New Product Creation: The Corporate Fountain of Youth. the Seven Deadly Sins of Corporate Stagnation. The Search for New Product Opportunities. New Product Opportunity Assessment. Opportunity Development: Getting to "la Creme de la Creme". Launching New Opportunities: The Pursuit Step. Leveraging Your Product Innovation Investment. Create Products for the Future, Not the Present. The Future of Successful New Product Innovation: Market Fragmentation. The Ultimate Goal of New Product Creation: Changing the Rules of Play. Imbedding Innovative Thinking into the Fabric and Culture of the Organization. Making New Product and New Market Creation a Repeatable Business Practice. Gillette and Kodak: Two Actual Sagas. The Tangible and Intangible Outputs of the Process.