Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference, Softcover reprint of the original 1st ed. 2015 Developments in Marketing Science: Proceedings of the Academy of Marketing Science Series

Poster Session.- Destination Branding.- Measuring Consumer Responses to Marketplace Stimuli.- Innovation in Marketing Instruction.- Ethical Issues in Marketing.- Developing Measurement Tools for Global Marketing.- Supplier Satisfaction or Satisficing?.- Using the Internet and World Wide Web in the Marketing Classroom.- Customer Satisfaction Research Topics.- Relationship Marketing and Strategic Alliances.- Creating Ethical Compliance Systems in Marketing Organizations.- Strategic Issues in Global Marketing.- The Role of Value in Marketing Management.- Salesforce Performance.- The Marketer as Entrepreneur.- Ethics and the Marketing Educator.- Advertising at the Crossroads: The Emerging Challenges.- Retail Channel Climates: The Heat is On.- Continuing Controversies on Ethical Issues in Global Marketing Management.- Branding, Country of Origin, and Control Issues in Global Marketing.- Issues in Sales Management.- Developing and Managing Products.- Antecedents and Consequences of Marketing Strategies.- Cross-Functional Issues in the Market-Oriented Firm.- Issues in Global Marketing Management.- Sales Management.- Strategic Marketing for the 21st Century.- The Internet and Marketing Pedagogy.- Strategic and Managerial Issues in Services Marketing.- Current Issues in Research Methodology.- Information Technology and the Future of Marketing Communications.- Issues in Technology and the Internet.- Consumer Behavior in a Services Context: Quality, Satisfaction, Switching.- Global Distribution and Logistics.- Nonpersonal Communication Strategies.