Presumptive Design Design Provocations for Innovation

Langue : Anglais

Auteurs : Frishberg Leo, Lambdin Charles

Couverture de l’ouvrage Presumptive Design

Résumé
Sommaire
Biographie
Commentaire

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people ?inventing the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences? key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users? problem space, informing your business strategy, your project?s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to?s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

Part 1: Context1. Introducing Presumptive Design2. Design Thinking3. PrD and an Agile Way of Business

Part 2: Principles & Risks4. Design to Fail5. Create, Discover, Analyze6. Make Assumptions Explicit7. Iterate, Iterate, Iterate!8. The Faster We Go, The Sooner We Know9. The Perils of PrD10. Lack of Diversity11. Believing Our Own Stories12. Unclear Objectives13. Losing Our Audience

Part 3: How-To Manual and Recipes14. Master Facilitation15. The Creation Session16. The Engagement Session

Appendix A: The CasesAppendix B: The Art of Box Breaking

Leo Frishberg is Principal of Phase II, a Portland, OR based User Experience (UX) and Product strategy consultancy. As Director of UX at athenahealth, he is responsible for driving leading edge efforts to change the US healthcare system. While Sr. Manager, UX at The Home Depot Quote Center, he established a world-class user experience team driving a multi-billion dollar enterprise. At Intel, as Product Design Manager, he led multiple enterprise UX teams responsible for enabling technologies. Leo began the enterprise phase of his career as Principal UX Architect at Tektronix where he established UX as a strategic component of the Logic Analyzer Product line. Learn more about this leading edge design-research method at the companion website to the book Presumptive Design.
Charles Lambdin is a User Experience Researcher and Designer at Intel Corporation. He has a Master’s in experimental psychology and a PhD in human factors. Most of his publications are in the area of research methodology and statistics.

Provides actionable approaches to inform strategy and problem definition through design thinking
Offers a design-based research method to complement existing market, ethnographic and customer research methods
Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first
Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied