Multi-Channel Marketing, Branding and Retail Design New Challenges and Opportunities
Langue : Anglais
Auteurs : MCINTYRE Charles, DENNIS Charles
Recently, many researchers have found that their work crosses the borders
of design, branding and marketing. This orientation finds itself in
contrast to the generally discipline-delineated world of academic journal
publishing where cross-sector studies often find difficulties in
acceptance (design-based work in marketing being particularly poorly
represented).
This unique book focuses upon service design, including retail and
multi-channel marketing matters pertinent to the current age where
physical contact with consumers has resurfaced as an enduring part of
the marketing and branding landscape - complementary to online and
virtual worlds. The span of the text goes from what may be regarded as
micro-environmental issues of type design and the semiotics of brand
meanings towards macro-environmental concerns of city design and
ecological threat, all relative to living within any world (and all
worlds) that businesses and consumers may co-create or are invited and
welcomed to in their own multi-layered experience.
Date de parution : 09-2016
Ouvrage de 288 p.
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 128,74 €
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