Media Studies 2.0

Media Studies 2.0 offers an exploration of the digital revolution and its consequences for media and communication studies, arguing that the new era requires an upgraded discipline: a media studies 2.0.

The book traces the history of mass-media and computing, exploring their merger at the end of the twenty-century and the material, ecological, cultural and personal elements of this digital transformation. It considers the history of media and communication studies, arguing that the academic discipline was a product of the analogue, broadcast-era, emerging in the early twentieth century as a response to the success of newspapers, radio and cinema and reflecting that era back in its organisation, themes and concepts.

Digitalisation, however, takes us beyond this analogue era (media studies 1.0) into a new, post-broadcast era. Merrin argues that the digital-era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the twenty-first century user. Media 2.0 demand a media studies 2.0

This original and critical overview of contemporary developments within media studies is ideal for general students of media and communication, as well as those specifically studying new and digital media.

Introduction: ‘Media Studies Gone Wrong’ 1. Two Trajectories: The Rise of Mass Media and Computing 2. The Material Revolution: Becoming Digital 3. The Ecological Revolution: Convergence and Hybridity 4. The Cultural Revolution: The Post-Broadcast Era 5. The Me-Dia Revolution: The Second Reformation 6. Mass Media Studies: The Rise of Duck Science 7. The Emperor’s Old Clothes: Why Media Studies Didn’t Work 8. Upgrading the Discipline: Media Studies 2.0 9. The 21st Century Discipline: User Studies and the Productive Turn 10. Open-Sourcing Knowledge: Towards a University 2.0 11. Conclusion: ‘Shit Just Got Real’ Bibliography

William Merrin is an Associate Professor in Media Studies at Swansea University, with research interests in media theory, digital media and culture and media history. He is the author of Baudrillard and the Media (2005) and co-editor of Jean Baudrillard: Fatal Theories (Routledge, 2008).