Media Promotion & Marketing for Broadcasting, Cable & the Internet (5th Ed.)
Coordonnateurs : Eastman Susan Tyler, Ferguson Douglas A., Klein Robert
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.
The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management, Research and Budgeting for Production 5: Designing Promotional Messages 6: Network TV Promotion 7: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.
Professional: Sales, promotion and marketing staff at broadcast organizations.
Date de parution : 11-2015
15.2x22.9 cm
Date de parution : 03-2006
Ouvrage de 336 p.
15.2x22.9 cm
Thème de Media Promotion & Marketing for Broadcasting, Cable &... :
Mots-clés :
networks; director; systems; radio; television; station; promotional; messages; upcoming; program; NBC Nightly News; NBC Universal; NBC Affiliate; Tv Guide; Commercial Messages; Integrated Marketing; History Channel; Publicity Directors; Cable Systems; Common Carriage; Tv Screen; PBS Program; Subscriber’s Tv Cable; Television Stations; Tv Station; Podcast Feed; Cable Network; Young Men; Public Radio International; USA Brand; Adam Curry; News Promotion; Public Television Stations; Cable Operators; Promotion Manager