Maximize Your Social A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Create and maintain a successful social media strategy for your business

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create?and execute upon?their social media for business road map.

• Explains the evolution of social media and the absolute necessity for creating a social media strategy
• Outlines preparation for, mechanics of, and maintenance of a successful social media strategy
• Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker

MaximizeYour Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself?and do it right.

Introduction 1

Chapter 1 Reality Check: The Permeating Trends of Social Media and Social Business 5

Chapter 2 A Social Media Strategy: The Framework for the Ever-Changing World of Social Media 13

Chapter 3 Determining Objectives and Background for Your Social Media Program 19

Chapter 4 Auditing Your Social Media Program 27

Chapter 5 Core Elements and Concepts in Your Social Media Strategy 35

Chapter 6 Blogging as an Essential Part of Every Social Media Strategy 53

Chapter 7 Maximizing Your Facebook Presence 59

Chapter 8 Maximizing Your Twitter Presence 71

Chapter 9 Maximizing Your LinkedIn Presence 83

Chapter 10 Maximizing Your Google+ Presence 91

Chapter 11 Maximizing Visual Social Networks 103

Chapter 12 Determining Staffing Roles and Responsibilities 119

Chapter 13 Onboarding Your Social Media Strategy 131

Chapter 14 Managing the Risks 145

Chapter 15 Creating Your PDCA Workflow 157

Chapter 16 Integrating Your Social Media Strategy 167

Chapter 17 The ROI of Your Social Media Strategy 177

Chapter 18 Conclusion: The Future Evolution of Social Media and Your Social Media Strategy 185

Notes 191

Acknowledgments 203

About the Author 207

Index 209

NEAL SCHAFFER, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age’s Top 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University’s Mini-MBA™ in Social Media Marketing Program. As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award–winning musician. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo!, and the American Express OPEN Forum.