Marketing with Social Media (2nd Ed.) An Hour a Day Collection
Auteurs : Evans Dave, Jarboe Greg, Thomases Hollis, Smith Mari, Treadaway Chris
Develop winning social media marketing strategies with An Hour a Day!
Save $20 U.S. off suggested retail price of books purchased individually!
Inside, you'll find step-by-step guidance and learn:
- How to develop, implement, and measure successful strategies and campaigns
- Proven techniques and tactics for the top social media channels and platforms
- Smart, accessible task-based approaches that are perfect for busy people
- What mistakes to avoid and successes to learn from via real-world case studies and field-tested guidance from the experts
Dave Evans is a VP of social strategy at Social Dynamx, a software firm delivering a scalable social media platform for customer care. Dave has been involved with social media programs for clients including Intel, Dell, Pepsi, the Dallas/Fort Worth and Bangalore International Airports, and others. He serves on the advisory boards for social technology startups including Friend2Friend and Netbase. He is also a ClickZ columnist and frequent keynote presenter, and has served on the advisory board for ad:tech and the Measurement and Metrics Council for the Word of Mouth Marketing Association. www.sybex.com www.sybex.com/go/socialmediahour.
Greg Jarboe is President and Co-Founder of SEO-PR, an award-winning content marketing agency. He is also the author of "YouTube and Video Marketing: An Hour a Day" as well as a contributor to four other books. He is an instructor in the Rutgers Business School Executive Education Mini-MBA program as well as Simplilearn. In addition to Tubular Insights - fka ReelSEO -, he also writes for Search Engine Journal.
Date de parution : 07-2012
Ouvrage de 1752 p.
18.8x23.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).
Prix indicatif 97,84 €
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