Marketing Challenges in a Turbulent Business Environment, Softcover reprint of the original 1st ed. 2016 Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress Developments in Marketing Science: Proceedings of the Academy of Marketing Science Series

Engineered Customer Referrals: Prevalence and Antecedents.- Norwegian Best Practice of Sustainable Business Models.- Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries.- Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings.- Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages.- Basil Social Media in Higher Education: An Investigation into UG Marketing Education in the UK.- The Influence of Product Color on Perceived Weight and Consumer Preference.- Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour?.- Drivers of Long-Term Savings from a Consumers’ Behavioral Perspective: A Large-Scale Empirical Investigation.- A New Method for Bench marking Marketing Organizations with Inter-Connected Departments.- Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics.- Building a Theoretical Model of Trust in Direct-to-Consumer Advertising.- Relational Capability in a Key Outsourced Supplier–Buyer Relationship.- “Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer.- Assessing the Impact of Corporate Reputation on Firms’ Cost of Debt: An Empirical Study of German DAX 30 Companies.-Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets.- Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson’s Behavior and Performance.- The Role of Service Provider Groups Stereotypes During Service Failures.- Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity.- Orientation and Innovation in Dynamic Competitive Markets.- The Influence of Eleven P’s of Internal Marketing on Brand Awareness: An Emerging Economy Perspective.- The Effect of Economic and Social Satisfaction on Partner Trust.- An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret.- Frontline Store Manager’s Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation.- Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes.- Felix Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study.- Felix Increasing Salesperson’s Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada.- Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption.- Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands.- Beliefs and Attitudes Towards Online Advertising in a Social Network Context.- Customer Loyalty in U.S. Hispanic Markets.- Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture.- What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention.- Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind.- Contents The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention.- Advertising Directed at Children: An Empirical Study from Parents’ Perspective on Television Advertising and Advergames.- How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach.- Export Decision-Making: Combining Planning and Improvisation to Enhance Performance.- Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making.- When Do Measured Attitudes Reflect Past Behavior?.- Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)—A Structured Abstract.- Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership.- Learning to Improve New Product Outcomes.- Child Participation in Family Purchasing Process: Evidence from Lithuania.- Which Do I Prefer? A Theoretical Framework for Biculturals’ Advertising Response Towards Hedonic and Utilitarian Products in Japan.- Deciphering the Brand Value Structure: New Measures and Business Insights.- Strategic Importance of Marketing Planning Capability: A Perspective from Saudi Arabia.- Contents Donate to Me: Applying the Servicescape Framework to an Online Donation Setting.- Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices.- Global Use and Access of Social Networking Websites: A National Culture Perspective.- Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment?.- Materiality of Online Brand Community.- Thomas Exploring Consumer Acceptance and Engagement with “Smart Meters”.- Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming.- Adding Dynamics into Transaction Cost Economics: The Social Capital Approach.- Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market.- Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster.- An Empirical Examination of Drivers Impacting Usage Intentions of Social Media Shopping.- An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty.- Contents Shopper’s Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs. Informal Food Retail Stores in India.- The Congruency Between the Container and the Content: Should We Texture Everything to Seduce the Consumer?.- Turning Brand Undesirables in Brand Heroes: Capitalising on Corporate Social Responsibility in Sport Sponsorship Alliances.- Company Initiated Communities of Fantasy and Brands as Relationship Builders.- An Empirical Examination of the Interrelationships Between Service Recovery Paradox and Its Key Antecedents and Outcomes.- Informational Empowerment: Cross-National Comparison of Internet Health Information Use and ‘Patient-Consumer’ Behaviour.- Barriers to Access Consumer Finance and the Influence of Workforce Insecurity.- Market Resistance in Developing Nations: The Sustenance of Gaucho Consumer Culture in Brazil.- How United Nations Global Compact Impacts Business Performance: The Mediating Role of Quality of Life of Employees in Emerging Market.- Purchase a New Car: The Effect of Impulsiveness in the Brazilian Market.- Putting Visual Rhetoric into Context: Levels of Abstraction in the Analysis of Rhetorical Images in Print Advertising.- Contents Customer Empowerment, Top Management Team and Product Development: Success Paths in Turbulent Markets.- How Social Communities Create Value: The Dynamics of Surf as a Social Practice.- The Effects of Destination Personality on Tourist Satisfaction, Identification, and Behaviour.- How to Explain Infatuation with the Online Secondhand Market? An Analysis of Motivations and Perceived Risks.- Examining the Public’s Desire to Punish Socially Stigmatized Service Workers in Crisis: Can Empathy Buffer Anger?.- Cross-National Emic Scale Development in Health Care Service Quality.- Geomarketing Mix Optimization Using a Fuzzy Spatial and Multiscale Segmentation.- Martine Pelé Pridit Is a Useful Technique for Detecting Consumer Fraud When No Training Sample Is Available.- Innovative Materials Facilitating Resource Efficiency: Do Consumers Accept Eco-Friendly Materials?.- Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries?.- Assessment of a Web Comparative Behavioural Model with an Interdisciplinary and Complexity Approach.- Targeting Consumers at the Bop: What Implications?.- The Impact of Corporate Social Responsibility and Contributions to Local Communities on Brand Identification, Corporate Reputation and Brand Loyalty.- What Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and Business Unit Performance.- Pricing Capabilities: Drivers and Effects on Performance.- Triangulation Without Tears.- Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument.- Consumer Schadenfreude: Deservingness of Product Ownership Impacts Affect Following Another’s Product Failure.- A Snowball to Introduce Sustainability into Supply Chain.- A Typology of Barriers to Pro-Environmental Behaviors: Evidence from a Three-Country Study.- Artifacts of Corporate Identity in Emerging Business Relationships.- Key Performance Indicators for Measuring Employer Brand Success.- The Recommendation Bias: The Effects of Social Influence on Individual Rating Behavior.- The Influence of Parental Style on Consumer Socialization in Mother-Adolescent Dyads and Father-Adolescent Dyads.- Understanding Situated Learning in Stressful Service Experiences: A Cross-Cultural Perspective.- Contents To be or Not to be… does the level of Empathy Contribute to Successful Personal Selling ?.-Deriving Value from Advertising as a Consumable Product: Ideas and Evidence.- Social Media: Harming or Enhancing Your Employer Brand Attractiveness? An Empirical Investigation - In-Person and Out-Person Factors in Perception of Product Attributes.- Sustainability in Higher Education Institutions: Validation Process of Quantitative Instrument.- A Dyadic View on Buyers and Sellers Social Capital: Its Effect on Customized Treatments and Relationship Commitment.- The Importance of Being Earnest: The Authenticity of Reciprocity in Marketing Exchange Relationships.- The Pursuit of Loyalty in Grocery Stores: Differences by Retail Format.- The Mixture of Network Marketing Types in Emerging Markets: The Case of Swedish MNCs in China.- Sandberg Evaluations of a Destination Across Travel Contexts: Examining the Evoked Set.- Is It Better to Shop Together? Influence of Group Characteristics on Individual Buyer Utility in Mexico and the United States.- Exploiting Proactive Interaction to Improve Retail Experiences.- Contents The Effect of Market Structure on Pricing Behavior of Industrial Service Firms.- Firm Strategic Behavior Versus Consumer Behavior: An Explanation Through the Inoculation Theory.- When Employees’ Retailers Create Value Against Competition from E-Commerce.- The Tribal Consumer: A Comparison of Traditional Māori and Modern-Day Tribal Social Systems.- Toward a Unified Brand Engagement Construct .- Quantity Surcharges for Consumers with Consumption Uncertainties.- Persuasive Design of Wellness Apps: Consumer Behavior Perspective.- The Five Creatures Lesson: How Students Learn to Relate Animals to Industry.- Multi-Latina’s Leadership Role in Corporate Social Responsibility and Sustainability Effort in Latin America.- An Investigation of the Relationships Between Hispanic Retailers’ Human and Social Capital, Migration and Gender.- Copycat or Distinctive? An Empirical Study of Consumers’ Perception Towards Private Label.- Managerial Perspective of Social Media: Managing the Tension Between the Need for an Integrated Communications Approach and Consumers’ Need for Personalization.- Endowment Effect in Latin America: Empirical Evidence and Implications.- Contents Brand Familiarity in Latin America: A New Three-Dimensional Conceptualization and Measure.- Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina.- Perceived Risks and Psychological Well-Being in Online Education: Implications for Grade Expectations and Future Enrollment.- Assessing Organizational Financial Health of Nonprofit Arts Organizations.- Experiences with Gamification: The MDE Framework.- Adding Personality to New Products with Fashion Co-branding.- Consumer Confusion Choosing Me-Too Snack Packages: An Experimental Study.- Acting on Boycott Intentions: A Vietnamese Perspective on the Role of Ethnocentrism, Animosity, and Regionality.- Building Brand Love Through Co-creation.- A Cross-National Study of Consumer Beliefs, Attitudes and Behaviors Toward Liking Brand Page.- South African Business Bank Customers’ Product Utilisation and Likelihood to Recommend.- The Role of Affect in Luxury Brand Extension.- Purchase Intention of Socially Responsible Apparel Goods: Investigating Consumers Cross-Culturally.- Contents Towards a Model of Strategic Charity Rebranding Process: A Managerial Perspective.- Effects of Ewom Campaigns with Rewards from the Perspectives of Givers and Receivers.- Differential Impact of Price Demands in B2B Relationships.- Social Networks and Online Advertising: Should Companies Promote Their Brand Fan Page or Their Brand Website?.- A Closer Look at the Effects of LMX and Emotional Exhaustion: Are Drained Salespeople More Deviant?.- Corporate Sponsorship Effects in Business-to-Business Markets.- The (Additional) Missing Link: The Role of Tailors as a Service Provider for Customization.- Unusual Product Differentiation: Strategic Use of Trivial Attribute and the Separate Evaluation Mode.- To Investigate Antecedents of International Tourists’ Place Attachment and Its Relationships with Memories and Post-Behavioral Intentions: The Case of Seoul City.- Measuring the Self, the Social and the Task Oriented Side of Service Customers in Joint Co-Creation Experiences.- Exploring the Nature of Value and Well-Being Through an Internal Social Marketing Approach.- Salesperson Role Stress and Unethical Behavior.- Crisis Communication: Lowering Attributions to Restore Behavioral Intentions.- Contents The Relationship Between Personality and the Creativity of Frontline Employees: Evidence from Services.- Clustering Geo-markets Using Self-Organizing Maps: Application to Natural Disaster Planning and Recovery.- Building Customer Trust and Loyalty: Does Salesperson Empathy Matter?.- Consumer Ethnocentrism in Modern Armenia.- Marketing Towards Happiness in Peru.- Employer Branding: Preliminary Thinking on the Role of Corporate Sponsorship.- Accepted, Rejected, or Withdrawn: A Content Analysis of Reviewer Feedback and Some Advice for Marketing Educators.- The Role of NGOS in Business-To-Business Markets.- Here, There and Everywhere: The Polycentric Consumer.- The Role of Sales and Marketing in Innovation Implementation, an Empirical Analysis in Six South American Countries.- Can You Read the Sign? Consumers’ Utilization of Water Use Information and Price as Sign Cues.- Growing Nonprofit Giving Via Peer-To-Peer Connections: Benefits and Potential Backlash.- Investigating the Impact of Individual Attitudinal and Organizational Variables on Green Behaviors and Commuting at the Workplace.- Contents Exploring the Use of Online Social Marketing Tools in Motivating Healthy Alcohol Consumption Patterns in Britain.- A Conceptual Model of Design Benefits and Brand Engagement: The Mediating Role of Emotions—Structured Abstract.- Profit and Opportunity Cost Outcomes of Sales Force Turnover and Recruiting Strategies Upon Various Performance Segments.- Demystifying Adaptive Selling: Exploring Salesperson Attributes and Service Behaviors.- How to Deal with Unpleasant Surprises During Service Provision?.- Theoretical Framework of Multichannel Strategy Success.- Self-determination Theory and the Influence of Extrinsic and Intrinsic Motivation for the Value Co-creation Measurement: A Proposition for a Higher Education Service Quality Scale.- Consumer Complaining Behavior: An Ethnic Triangulation Perspective.- Understanding e-Word of Mouth at Chinese Social Networking Sites.- Antecedents of Patient-Centric Collaboration in the Emergency Department.- Relationship Quality as a Function of Luxury Car Brand Image and Personality.- Use of Facebook and the Formation and Maintenance of Social Capital: Evidence from Latin America.- Pedro Hidalgo and Pablo Farías Overpromotion and the Learned Intermediary Doctrine in Advertising of Medicine and Medical Devices in the United States.- Contents The Impact of Political, Economic, and Environmental Uncertainty on the Possible Futures of Consumption.- My Perfect Wedding: How Mexican Consumers’ Decisions Are Influenced by Consumerism and Traditions.- From Evangelical Roots to Capitalist Returns: Market Formation from Community Beginnings.- Teleological Actions in Negative Service Encounters.