Introduction. The Critical Factors for Success. Creating a Favourable Environment for Inventors. Minimizing the Research and Development Cycle. Organizing for Smooth Transition from Research and Development to Production. Problems with Managing Multiproduct Organizations. Marketing of High Technology, People, Strategies, and Timing. The Global High-Technology Market. Growing in High Technology by Acquisitions. Organizing Strong Product Support. How to Keep Ahead of Competition and Perpetuate Success. A Case Study: COMPAQ at the Crossroads. Questions for Further Reflection. Appendix A: Excerpts from Compaq's 1996 Annual Report. Index.