Managing Corporate Reputation and Risk Developing a Strategic Approach to Corporate Integrity Using Knowledge Management

With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior has become the highest priority topic for businesspeople, investors, politicians and the public. Yet despite the critical importance of maintaining public and shareholder trust, most corporations make very little formal effort to actively manage the activities that can put their reputation, share price, and customer base at risk. Most corporations officially embrace the concept of Corporate Social Responsibility; but giving money away to local communities or worthy causes will not prevent an ethical disaster. The problem is not social irresponsibility; the problem is a lack of knowledge about what is taking place in the company or at its subcontractor sites. What companies need to be thinking about is not a theoretical construct around Corporate Social Responsibility, or how they can spin public opinion by charitable actions. They need to be thinking about how they can create a practical knowledge and risk management framework in their company that allows them to avoid costly and reputation-damaging behavior in the first place.Ultimately, this comes down to knowledge management. Whether violations of human rights, employment law, or environmental standards - or simply accounting shenanigans - invariably the reason that these activities are not anticipated and avoided is simply that executives and board members do not realize what is happening in the organization, and what the likely implications of actions will be. And the larger the organization, the more extensive that lack of knowledge. The good news is that developing a strategic approach to corporate integrity is neither exceptionally expensive nor particularly difficult. The problem is that companies that are already using

Part 1 The Case for Greater Integrity; Chapter 1 New Ethical Concerns for the Modern Corporation; Chapter 2 Making the Business Case for an Integrated Program of Ethics and Knowledge Management; Chapter 3 Key Areas of Risk; Chapter 4 How Have Corporations Responded?; Part 2 A Program for Corporate Integrity; Chapter 5 Moving Beyond Stage Two; Chapter 6 Establishing and Managing an Ethical Framework; Chapter 7 Understanding the Value of Knowledge and Risk Management; Chapter 8 Integrating Ethics, Risk, Standards, and Knowledge Management into an Ethical Framework; Chapter 9 Creating a Culture of Integrity and Knowledge Sharing; Chapter 10 Systems That Support Integrated Knowledge and Risk Management; Chapter 11 Choosing and Implementing Standards;

Professional Practice & Development

Dale Neef has pulled it all together in one text.... Even the most sophisticated organizations will learn much by studying the phases in The Evolution of the Ethical Corporation outlined in the book.'- David Stangis, Director of Corporate Responsibility, Intel Corporation'This book is an enlightened contribution to the subject of corporate ethics and integrity. It is a practical guide to improving risk and knowledge management and a must read for any senior executive interested in protecting and enhancing corporate reputation and brand value.'- Hewitt Roberts, CEO, Entropy International'Finally, a book that delivers a 'unified' treatment of risk management, corporate social responsibility and reputation-risk. With the recent business scandals of Enron, WorldCom and Arthur Andersen, Dale Ne