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Luxury marketing, Softcover reprint of the original 1st ed. 2013 A Challenge for Theory and Practice

Langue : Anglais

Coordonnateurs : Wiedmann Klaus-Peter, Hennigs Nadine

Couverture de l’ouvrage Luxury marketing
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.
Luxury Consumption.-Luxury Brands.-The Luxury Industry.-The Management of Luxury Brands.-Luxury Marketing in the Wine Industry.

Klaus-Peter Wiedmann is the Chair of Marketing and Management and the Director of the Institute of Marketing and Management at the Leibniz University of Hannover, Germany.
Nadine Hennigs is an Assistant Professor at the Institute of Marketing and Management at the Leibniz University of Hannover, Germany.

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.

Date de parution :

Ouvrage de 416 p.

16.8x24 cm

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

94,94 €

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Date de parution :

Ouvrage de 500 p.

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

Prix indicatif 116,04 €

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