Introduction to Two-Dimensional Design (2^nd Ed.) Understanding Form and Function

Introduction to Two-Dimensional Design, Second Edition provides a solid foundation in timeless design principles. With the help of more than 200 revealing illustrations, the book explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. This new edition demonstrates how competing approaches to 2D design--including those based on intuition, play, chance, and empirical research--can be used successfully, either alone or in combination.

Introduction.

Chapter 1: Thinking Broadly.

Chapter 2: Sending and Receiving Messages.

Chapter 3: Applying Theories and Methodologies.

Chapter 4: Exploring Visual Components.

Chapter 5: Composing Visually.

Chapter 6: Shaping Color.

Chapter 7: Looking Closer.

Timeline.

Movements.

Terms.

Study Questions.

Interviews.

Endnotes.

Bibliography.

Index.

Image Credits.

Students and lecturers in??art and design related fields, including??graphic design, architecture, landscape architecture, interior design, and industrial design

HAROLD KERZNER, PH.D., Senior Executive Director with International Institute for Learning (IIL), is currently Professor of Systems Management at Baldwin-Wallace College in Ohio and President of Project Management Associates, Inc., a consulting and training firm that conducts seminars for leading U.S. and international corporations. He was a recipient of the Distinguished Alumni Award from the University of Illinois and the 1998 Distinguished Service Award from Utah State University, where he taught engineering and business administration, respectively. The Northeast Ohio Chapter of the Project Management Institute has honored Dr. Kerzner by instituting the Kerzner Award for Project Management Excellence.