Introduction to e-commerce
Langue : Anglais
Auteurs : RAYPORT, JAWORSKI
This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.
Date de parution : 09-2001
Ouvrage de 640 p.
20.1x25.1 cm
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