Internet-Based Customer Value Management, 2015 Developing Customer Relationships Online Management for Professionals Series
Auteur : Doligalski Tymoteusz
Customer value management is a managerial approach in which customers are perceived as the company?s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.
This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author?s approach is not limited by branches or sectors ? differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Presents the innovative concept of Customer Value Management
Proposes a model of internet-based Customer Value Management for companies
Elaborates on ways to utilize internet in developing customer relationship
Includes supplementary material: sn.pub/extras
Date de parution : 09-2016
Ouvrage de 152 p.
15.5x23.5 cm
Date de parution : 10-2014
Ouvrage de 152 p.
15.5x23.5 cm