International Advertising and Communication Current Insights and Empirical Findings

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects, Advertising and Information Processing, Communication and Branding, Emotional, Social and Individual Aspects of Communication, Communication and New Media, International Advertising and, finally, Perspectives on the Future of International Advertising

Mit Beiträgen von Dieter Ahlert, Vanessa Apaolaza Ibáñez, Silke Bambauer, Fred Bronner, Kara Chan, Patrick De Pelsmacker, Sandra Diehl, Franz-Rudolf Esch, Heribert Gierl, Flemming Hansen, Patrick Hartmann, Hans Hoeken, Wim Janssens, Heikki Karjaluoto, Peter Kenning, Greg Kiss, Mandy Klerkx, Tobias Langner, Matti Leppäniemi, Steen Lundsteen, Gunnar Mau, Young Sook Moon, Barbara Mueller, Peter Neijens, Shintaro Okazaki, Jørgen Kai Olsen, Larry Percy, Hilke Plassmann, Guido Purper, John R. Rossiter, Simone Roth, Jari Salo, Günter Silberer, Jaakko Sinisalo, Edith Smit, Kristina Strödter, Marijntje Stuurman, Charles R. Taylor, Dirk Temme, Ralf Terlutter, Bas van den Putte, Renske van Enschot, Lex van Meurs, Margot van Mulken, Kerstin Weihe, Peter Weinberg und Krystie Wong.