India Reloaded, 2015 Inside India's Resurgent Consumer Market
Auteur : Sinha D.
Written by an expert who has substantial first hand experience, spanning two decades, in working with global brands to develop their business in India
This is a considered and expert piece full of user-friendly case histories and interviews
Critical of existing assumptions, it advances received business understanding to present fresh perspectives of what really is and is not possible in India
Substantial and considered, it replaces those more common in number titles available that offer an 'introduction to India', instead offering a combined approach to consumer analysis / emerging market strategy and first hand accounts
Date de parution : 06-2015
Ouvrage de 184 p.
14x21.6 cm