HTML5 Advertising, 1st ed.
Auteur : Percival John
HTML5 Advertising
- Takes you through the advertising campaign process with HTML5 from design to delivery
- Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification
- Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript.
- The Campaign Process
- Evolution of Advertising Technology
- Advertising with Web Standards
- Using Canvas, SVG and Web Fonts
- Animations and Presentations
- HTML5 APIs
- HTML5 Media
- Mobile Web Advertising
- In-Application Advertising
- Offline Storage, Tracking, Debugging and Optimization
- Dynamic Advertising with HTML5
- Bleeding Edge HTML5
- HTML5 Advertising Going Forward
- There aren't currently any books that deal specifically with HTML5 and advertising. With the demise of Flash, more and more advertisers will be switching to HTML5, so this is a key area.
- HTML5 is a massively hot topic. Its video capabilities offer advertisers the chance to reach more customers (they do not need to have a plug-in installed as they did for Flash content).
- The author, John Percival, currently works in the digital advertising industry solving complex problems for many clients. He has a very strong background, has led and directed teams big and small, and worked for many Fortune 500 clients. He has good links in the community.
Date de parution : 12-2012
Ouvrage de 376 p.
17.8x25.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 47,46 €
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