How to Win Customers in the Digital World, Softcover reprint of the original 1st ed. 2000 Total Action or Fatal Inaction
Auteurs : Vervest Peter, Dunn Al
From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG
This book provides a unique insight on "how to win customers in the digital world"
It presents a practical guide to and real life examples on the real impact of digital business technologies and what must be done to organise for sustained success with their customers
Date de parution : 09-2012
Ouvrage de 250 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 52,74 €
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