High Above, 2011 The untold story of Astra, Europe's leading satellite company

Frequently it is suggested that the ?golden age' of television was during the period 1950-1960. It is true that television almost ruined Hollywood's fortunes during this period. But if this was the authentic golden age, then it was an age of black and white, somewhat limited creativity, poor reception, lack of competition (except in the United States) and ? by and large ? public service broadcasting. However, if we take 1950 as a generic ?starting point' for modern television broadcasting, then we talk about a kind of prehistoric stage of the medium ? in which it remained for the best part of three decades. The younger days of broadcasting were the 1980s; the time when commercial television started on a large scale and, in this youth, was getting younger in terms of programming. Luxembourg-based SES Astra appeared on the scene at exactly this time. Astra was instrumental in the dramatic developments in television that we have witnessed since then. This is the story we want to tell in this book. Without satellite technology and the success of satellite reception, without the resulting mass-market penetration of television sets and general economic prosperity we would not have the necessary base ingredients to make the great leap forward into digital, into HDTV, 3D-television, and the prospects of Ultra High Definition now in sight.

Our digital Age.- TV that 'Comes Alive'.- Location, Location, Location.- A Place in Space.- The Mouse that Roared.- Achieving the Breakthrough.- Astra: The name is very popular!.- Europe's Dish and Box Wars.- Astra Cracks the German Market.- Overcoming the Barrier.- Astra Adds Up for Canal+.- Countdown to Launch.- The Brave Pioneers.- Did you own one of these?.- Satellites: The 'Early Birds'.- The Satellite Miracles.- Beyond the Shannon Limit.- The Future for the Box.- How on Earth?.- Hard Science or Science Fiction?.- The Astra Chronicles.- Acknowledgements.- Bibliography.

SES ASTRA, Château de Betzdorf, Luxembourg

Reports on all aspects of broadcasting with special emphasis on satellite, the business of television and emerging broadcast applications This is the story of Europe’s leading satellite company Many photos and fascinating anecdotes Includes supplementary material: sn.pub/extras