Growing Brands Through Sponsorship, 2015 An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance Strategie, Marketing und Informationsmanagement Series
Dr. Philip Gross obtained his doctoral degree from the Institute of Marketing and Management at the University of Hanover where he works with Prof. Dr. Klaus-Peter Wiedmann. As a founding partner and academic advisor to “Axonalliance – Bright Strategies” he engages with clients on issues of brand leadership and strategic marketing.
Study in the field of economic science
Includes supplementary material: sn.pub/extras
Date de parution : 11-2014
Ouvrage de 349 p.
14.8x21 cm