Win the Game of Googleopoly Unlocking the Secret Strategy of Search Engines

Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.

The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.

• Understand how search engines return results
• Design an effective, all-encompassing SEO strategy
• Create the content that gets page views and improves rank
• Optimize social media and video as part of an overall SEO plan

The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

Acknowledgments xi

Introduction xv

1 Either You Are Visible or You Are Invisible 1
How Do I (You) Get Found? 4
The Truth Shall Set Us Free! 18
Additional Resources 20

2 Reality Check: Google Is a Monopoly 21
Unlocking Page One of Google 28
Additional Resources 44

3 Creating a Googleopoly: Google Page One Dominance Strategy 45
Additional Resources 56

4 Creating the Ultimate Onsite SEO Website Strategy 57
Domain Name 61
Title Tags 69
Heading Tags 75
Linking 82
Content 90
Conclusion 92
Next Evolution in Onsite SEO 93
Additional Resources 96

5 Video and Video SEO 97
How to Properly Create a Video SEO Campaign 107
Pattern and Voice Recognition Search 108
Content Creation 127
Uploading Your Video to YouTube 129
Video Title 133
Description 140

Meta-Tags/Keywords 145
Advanced Settings 146
Video Location 147
Subtitles and Closed-Captioning for Your Video 148
Annotations 148
Viewer Action and Reaction 151
Sharing and Recommendations 152
Syndication and Supplemental Uploads 153
Supplemental Upload Tip 157
Localized Video SEO 157
Bonus Section: Video Suggestions 158
Additional Resources 162

6 Social Media versus Social Media Optimization 163
The Social Component of Social 164
Sharing Means Attention 164
Social Signals 168
The Most Important Component: Page One Domination 169
Google+ Local Business 172
Facebook 175
Pinterest and Flickr 181
LinkedIn 183
Private Label Your Own Social Network! 183
Additional Resources 187

7 Strategies for Mobile Dominance on Google and Web Success 189
31.3 Percent of All Web Traffic Comes from Mobile Devices! 190
PPC Advertising on Mobile 196
How Mobile Users Search 198
Additional Resources 200

8 Online Reputation Optimization 201
Online Reputation Optimization 202
Interaction with Reviews 210
Additional Resources 216

9 Secondary Websites for Search Dominance 217
Blogs 218
Microsites 222
Customer Appreciation Sites 224
Focus Sites 225
Using Secondary Sites Properly 227
Additional Resources 228

10 Putting It All Together 229
Additional Resources 231

11 Looking into the Future of Google and Search 233
Additional Resources 238

Index 239

SEAN V. BRADLEY, CSP, an international speaker, consultant, trainer, and entrepreneur, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi-million dollar automotive dealerships, Sean’s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean’s clients outside the automotive sales industry include major label recording artists and professional athletes.

Sean has earned the National Speaker’s Association’s highest accreditation, the CSP designation.