Global business today with cd and olc premium card (4th ed )

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Langue : Anglais

Prix indicatif 54,69 €

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Ouvrage 640 p. · 20.3x25.4 cm · Couverture souple
Charles Hill's Global Business Today, 4e (GBT) has become an established text in the International Business market for its excellent but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT's concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in Global Business Today, 4e through a variety of real world examples and cases from small, medium, and large companies throughout the world
Part OneGlobalization Chapter 1Globalization Part TwoCountry Differences Chapter 2National Differences in Political Economy Chapter 3Differences in Culture Chapter 4Ethics in International Business Part ThreeCross-Border Trade and Investment Chapter 5International Trade Theory Chapter 6The Political Economy of International Trade Chapter 7Foreign Direct Investment Chapter 8Regional Economic Integration Part FourGlobal Money System Chapter 9The Foreign Exchange Market Chapter 10The International Monetary System Part FiveCompeting in a Global Marketplace Chapter 11The Strategy of International Business Chapter 12Entering Foreign Markets Chapter 13Exporting, Importing, and Countertrade Chapter 14Global Production, Outsourcing, and Logistics Chapter 15Global Marketing and R & D Chapter 16Global Human Resource Management