From Customer Retention to a Holistic Stakeholder Management System, Softcover reprint of hardcover 1st ed. 2008 Living a Vision

The Beginnings of TRI*M — a Personal Account.- The Food Industry: Using TRI*M for Product Improvement.- How Can Market Research Findings Lead to Lasting Improvements Within a Company?.- The TRI*M Principle-Applying It in the Public Sector.- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation.- Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach.- TRI*M: Messe München (Munich Trade Fair) — Fit for the Future.- A Short History of Customer Retention — The TRI*M Benchmarking Database as an Experience Database.- How to Obtain the Voice of the Customer — Experiences with the Introduction of an Integrated Customer Retention System in the MAN Commercial Vehicles Group.- Firsthand Report of the Commerzbank on the Use of the TRI*M-System for the Employee Survey.- Monitoring of Transformation Processes Using the TRI*M Method.- Customer and Brand Loyalty Research — Two Separate Fields?.- How Does Customer Retention Work?.- Implementing the TRI*M Approach as a Stakeholder Management System for Russia’s Largest Telecom Provider.- A Framework for Social Development Assessment.