Franchising Hospitality Services
Coordonnateurs : Lashley Conrad, Morrison Alison
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
Franchising organization and debates - introduction; History and development; Franchising research: a failed literature?; Entrepreneurs or intrapreneurs?; Empowered franchisees?; Financial fundamentals; Catering; Hotels; Licensed Retail; Travel, trade and transport; The case of McDonald's Restaurants Limited
Date de parution : 09-2016
15.6x23.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 209,69 €
Ajouter au panierDate de parution : 05-2000
Ouvrage de 296 p.
Thèmes de Franchising Hospitality Services :
Mots-clés :
franchise; system; agreement; business; format; fee; initial; potential; franchisees; prospective; UK Airline; System Wide Adaptation; Business Format Franchising; Resource Scarcity Theory; Initial Franchise Fee; British Franchise Association; Franchise System; Prospective Franchisees; Sp Ita; Master Franchise; Retail Travel Agents; Management Services Fees; Restaurant Franchising; Franchise Agreement; Hospitality Services Sector; Franchise Organizations; Ei Su; Licensed Retail; Hotel Franchising; Catering Franchise; Retail Travel; Fried Chicken; Hotel Firm; Travel Trade; BSE Scare