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Formulation, implementation and control of competitive strategy with powerweb, olc and business week carc (9th ed )

Langue : Anglais

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Couverture de l’ouvrage Formulation, implementation and control of competitive strategy with powerweb, olc and business week carc (9th ed )
Pearce and Robinson's Formulation, Implementation and Control, 9e, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in Strategic Management, 9e. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
Part One:Overview of Strategic Management 1.Strategic Management Part Two:Strategy Formulation 2.Defining the Company's Mission and Social Responsibility 3.The External Environment 4.The Global Environment: Strategic Considerations for Multinational Firms 5.Internal Analysis 6.Formulating Long-Term Objectives and Grand Strategies 7.Strategic Analysis and Choice in Single-or Dominant-Product Businesses:Building Sustainable Competitive Advantages 8.Strategic Analysis and Choice in the Multibusiness Company:Rationalizing Diversification and Building Shareholder Value Part Three:Strategy Implementation 9.Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment 10.Implementing Strategy:Structure, Leadership,and Culture 11.Strategic Control and Continuous Improvement

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20.1x25.1 cm

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Prix indicatif 56,07 €

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